Before starting an advertising campaign in Google AdWords, it is necessary to clearly define and formulate the goals to be achieved. Misunderstanding of goals can lead to empty waste of advertising budgets. After reading this article you will know how can google ads help you advance your business goals.
The best way to advance your business
Possible ways to advertise your own business have changed dramatically recently. There are new platforms for promotion, like Instagram, and the old proven television and radio are not even relegated to the background.
Last year, global business spending on digital advertising accounted for 53% of the total advertising budget. Thus, the development trend is clear. But in total 4 advertising directions give good results to the customer. Take a look at the top 4 ways how ads help to advance the business:
- Packaging and advertising trinkets (pens, bonfires, mugs) with the logo are still relevant. It’s just that now it’s much easier to order screen printing.
- To promote local businesses (restaurants, medical centers, fitness clubs) use outdoor advertising. In particular, these are billboards, city lights, fanlights, and other notable structures.
- Google is an advertising machine. It may seem that it provides us with useful information and tools (Google Docs, Gmail, Calendar, etc.). But the system does all this to show people advertising: 85% of Google’s revenue comes from the Google Ads platform.
- The world is already accustomed to advertising on social media pages. They are great for brand recognition and business promotion. Many people “pass by” but still see advertisements, which leads to the first touch.
One of the great benefits of pay-per-click contextual advertising is that you only pay for clicking on a banner.
The only drawback is competition from other companies in the same industry. For example, a shower cabin of the well-known brand Cersanit will appear in advertising together with similar goods of other brands in search results.
How to set business goals of ads for a company
Setting business goals helps increase the motivation and determination of both the leader and the team. Absence or incorrectly defined goals, on the contrary, lead to organizational problems. If you do not know where to start, we recommend that you read the basics of goal planning in this article, and then delve into the nuances.
There are many books, courses, and videos on how to set and achieve business goals. For the most part, they all reveal general rules and show by examples how it works. On the contrary, we have gathered a brief excerpt from the principles and recommendations on the basis of which it is already possible to draw up an action plan for small and medium-sized businesses. And large business owners can memorize the basics – this is useful, especially if you are dealing with many details.
If you pay for advertising, you should track revenue. It is great when you are working on recognizing your brand, but if advertising costs outweigh profits, it is not worth it.